3 Ways to Make More Sales
If you’re looking to increase sales, focus on nurturing a genuine relationship with your customer.
To make a sale you must first develop some degree of relationship with your client or customer. For a piece of bubblegum you won’t need much more than to simply not be repulsive, but in most cases, the larger the sale the stronger the relationship must be.
The seller/buyer relationship is a courtship. To earn more business, to make more sales, you need to strengthen the relationship with your customer. You do this by showing your customers more TLC, as modeled by the formula below.
In everything you do, make earning the confidence and trust of your customer top priority.
When you make trustworthiness a precedence, you’ll never sell a customer something that isn’t truly in their best interest, you won’t misrepresent your product or service, you’ll think long-term, and every transaction will be done with the highest moral and ethical standards.
Trust is the foundation of your successful business. Your customer can forgive many things, but losing their trust is fatal.
Rarely will we do business with someone we don’t like.
To be likable we must first learn to like people and to be genuinely interested in them. In his book How to Win Friends and Influence People Dale Carnegie said “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”
Most marketing is spent yammering on and on about the business, “our” “we” “us” “I” ad nauseam. Your customer cares mostly about themselves, you should too.
No relationship survives very long, absent of clear, honest, and consistent communication.
Communication begins with learning about your customer, their likes, needs, wants, desires, and talking to them about the things they care about.
Marketing isn’t just talking about your business, it is about personal communication with your customer, drawing them into engaging conversations, seeking opportunities to give value and service, smartly aligning what you sell with what your customer wants.
First use communication to establish trust, in both your integrity and your expertise. Then seek ways to find common ground and build a foundation of friendship.
Focus on giving your customers TLC and they will reward you will more sales, both personally and from referrals.