So, what exactly is Inbound Marketing?
nbound marketing is simply the activity of creating compelling content that drives customers to you, instead of you needing to seek them out.
The term 'inbound marketing' was coined by HubSpot CEO Brian Halligan. HubSpot defines Inbound Marketing:
Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility for your business.
Are you ready to attract more customers? Go Inbound!